Email is an obsession-really. It's the industry we love but it isn't a marketing channel that can stand on its own anymore. To get the most out of your email programs, they need to be part of your overall marketing plan-coordinated and integrated. Period.

Early in the email strategy game there was solid momentum and recognition of the space. But as this need for channel integration continues to grow, the heavy reliance on data to achieve relevance and the quick-turn tactics that marketers employ with email has brought us to our mission...

...to put the marketing back in to email marketing and to help you build out the other channels of your marketing plan to realize true marketing integration.

Advise Me: Tip of the Week is now Live!

It's been in the works for a bit, but we have finally launched our weekly email newsletter -
Advise Me: Tip of the Week. Each week subscribers will receive on simple and easy to implement email marketing tip designed to help marketers leverage the channel effectively in pursuit of successfully achieving their goals and objective for the coming year. If you are not yet a subscriber, please take a few moments to sign up. If you are a subscriber - thank you for you patience! The wait will be well worth it - we promise!

10 Email Marketing Tips for Small Business Owners

Small-business owners are busy folks, especially in the current economy. They wear many hats, including that of marketer.

Email is a medium for economically and effectively marketing your small business. But most everything out there that provides guidelines, best-practices, and advice on the application of the channel to your marketing efforts are largely geared toward bigger businesses.